SEO Expert Kochi

SEO Tools and Resources

2007-06-15T05:32:00.001-07:00

Keywords Tools

Keyword research tool

Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.

If you want your web site to be high ranked in search engines, then use these tools to find out the words that searchers use to get to a website like yours, and place them in the appropriate places. Nevertheless, remember that no tool is perfect. Don't be afraid to use your intelligence and common sense.

Keyword Research Tool - Webmaster toolkit

Keyword External Tool - Google Adwords

Keyword Selector Tool - Inventory Overture

Keyword Suggestions Overture - SEO Chat

Website Keyword Suggestions - Webconfs

Keyword Suggestion Tool - Self SEO

Keyword density

These tools helps you achieve the ideal keyword density (how many times a keyword is used on a page divided by the number of words on that page) for a set of key terms. Why is it important? Because search engines use this meter in their process of qualification determining relevant websites. Read more about this topic on seochat.com.

Keyword Density - SEO Chat

Keyword Density & Proeminence - Ranks

Keyword Density Analyzer - Keyword density

Analyze Keywords Density - Google rankings

Keyword Density Checker - Webconfs

Keyword Density Analyzer Tools - SEO Book

Competition Analysis

Analyzing your competition is an important step in the search engine optimization process and it takes into consideration: what keywords your competition has chosen and how they use them on their website.

If you want to see who is your competition for the targeted keywords you've chosen then check these tools:

Competition Tool - SEO Digger

Competition Analysis Tool - Seoscorecard

Top Competitor Tool - Webuildpages

Search engine keyword position tool

When done correctly, search engine positioning can increase web traffic by a tremendous amount. Use these tools to check your current position of your keywords in major search engines like: Google, Yahoo, MSN:

Search Engine Keyword Position - SEO Chat

Keyword Analysis Tool - Mcdar

SERPS Position Checker - LinkVendor

Website Position Tool - Rnk1

Link Popularity

Link popularity counts the total number of web pages which link to a website and it is considered to be a major factor used by search engines in determining a site's position in search results. A site with more inbound links will be positioned higher than a similar site with fewer links.

It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text (a keyword incorporated into the text of the hyperlink) of the backlink incorporates keywords relating to your site.

These tools will query the major search engines like: Google, Yahoo, MSN and will return the total link count for each URL:

Link Popularity - SEO Chat

Link Popularity Checker - Webmaster Toolkit

Link Popularity Check - Widexl Internet Solution

Link Popularity Check - Market Leap

Link Popularity - Backlinks Checker - Search Bliss

Backlink Analyzer - Sitening

Check Backlinks - Webuildpages

Class C Checker

When developing a network of linked web sites, you should bear in mind that search engines incorporate historical and IP address data. So in order not to be penalized for receiving links from the same Class C IP (the number of bits used to identify the network and the host vary according to the network class of the address) you should check where your linking partners are hosted and test what their IP Address is. This could make a difference for SEO purposes if you are going to get new links from different web sites.

Class C Checker - Webrank Info

Class C Checker - Webmaster Toolkit

Class C Checker - SEO Chat

Spider Simulator

What you see as a visitor in your browser while watching at any web site differs a lot from what the search engines spiders see when indexing your pages.

Find out what spiders see when they crawler your websites by using these simulators:

Spider Simulator - SEO Chat

Spider View - Iwebtool

Search Engine Spider Simulator - Anownsite

SE Bot Simulator - XML Sitemaps

SE Spider - LinkVendor

Browser Screen Resolution Checker

It is important to test a web site in as many ways as possible: view it in different screen resolutions, various computer platforms and different browsers. Find out how your web page looks like with the viewer's monitor set to different screen resolutions as you want to be sure your visitor can see everything or at least the important navigation links:

Browser Screen Resolution Checker - Markhorrell

Screen Size Tester - AnyBrowser

Screen Resolution Checker - AndyLangTon

HTML and CSS validations

Although it's not yet proved without doubt that W3C validation gives you better search engine rankings, it's sure that errors in your code can cause you big problems. Converting your website pages to XHTML will help you reach more customers, as your site will work better in more browsers and non-traditional devices. Read more about this topic in our article: Does your website need W3CF Validation

In order to see if you're CSS files or HTML code turns out to be valid use these tools:

HTML

W3C Validator

WDG HTML Validator - Web Design Group

CSE HTML Validator Lite

Validation Services for your HTML / XHTML / WML - Validome

CSS

CSS Validator - Jigsaw

FireFox Extensions

Developer ToolBar

A toolbar designed for Firefox, Flock, Mozilla and Seamonkey, with various web developer tools.

SEOpen

SEOpen is an extension for Firefox to help with search engine optimization. It provides many helpful tools at the click of a mouse: Yahoo Backlinks, Pages in Yahoo Index, Google Backlinks, Google Cache, and Pages in Google index, Google Related, PageRank Check, MSN Backlinks, Pages in MSN Index, Alexa Overview, Alexa Traffic, Alexa Related.

SEO Links Extension

When enabled, SEO Links extension, hovering any link in FireFox (compatible width FireFox 1.0-1.5 ) will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair.

Speed Tester

It's important to consider how fast your pages load because users will shy away from sites they can't navigate quickly and easily. Additionally, smaller pages are indexed by Google and other search engines easier:

Speed Tester - LinkVendor

Website Speed Test - Web Hosting Top

Website Speed Test - Iwebtool

Speed test - WebSite Goodies

Web Page Speed Report

Page Rank Prediction

PageRank is an algorithm used by Google to measure the relevance and importance of a web page. In order to find a way to make the difference between the million of pages on the web, Google rates each of them, gives them a "vote". Find out more about: Google Page Rank Algorithm.

By using these tools you will get an estimation of your future page rank:

Future PageRank - SEO Chat

Predict PageRank - Page Rank Prediction

Future PageRank

* Page Rank Prediction - DNLodge

* minim 100 backlink in order to estimate future Page Rank

Check your current Page Rank:

Visual PageRank - Iwebtool

Search PageRank - SEO Chat

Page Rank Tool

Traffic Rankings

Alexa Traffic

Awstats

** Sitetracker

** Histats

** Google Analytics

Compete

** you need to create an account

Search Engine Saturation

Search Engine Saturation refers to the number of pages a given search engine has in its index for your website domain. It is important because this kind of information tells you if the engines are finding and indexing all the pages and files on your website.

Use the tools we recommend to verify your search engine saturation levels and compare your website to competitors on a regular basis in order to see if it is climbing or falling.

Search Engine Saturation - Market Leap

Search Engine Saturation Tool - Build Reciprocal Links

Search Engine Saturation - SearchBliss

Search Engine Saturation Tool - To the Web

Search Engine Saturation Tool - SEO Book

It doesn't matter what tool you choose for your research as long as you know that they are only informative and nobody can guarantee your results. Nevertheless, such tools are useful to provide you with a broad picture of the markets you decide to compete in.

Source

Top 50 Free Web Directories

2007-06-15T04:21:00.000-07:00

How To Improve Your Search Engine Ranking - SEO

2007-06-15T04:03:00.000-07:00

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website the best chance of ranking high in the search engines?

All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.

(1) Choose your keywords carefully

It's extremely important to set aside time to research your keywords. It's best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.

Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.

To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at

Overture Search Suggestion Tool

This will tell you how many times your keyword was searched on in the previous month (based on Overture's partner search engines) and give you a list of similar keywords.

Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.

You can try this out for free on Wordtracker

If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.

(2) Optimise your pages

Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.

- Ensure that the Title of your page contains your keywords.

- Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.

- Try to make sure that the first occurance of readable text on your page contains your keywords

- Ensure that your keywords are mentioned in the initial paragraph of your page

- Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!

- Use your keywords between the headline tags on your page ("H1" tags or H2/H3 if H1 is too big)

- Occasionally bold or italicise your keywords

- Make sure that links pointing back to each page on your site contain the keywords for each page

- Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this

- Try to put some of your keywords in your outbound links

(3) Start Linking

One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.

Now go to Link Popularity Checker and put the URLs of the top three sites into the linking tool, along the URL of your own site.

Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

- By writing articles related to the subject of your website and getting them published on the internet

- Reciprocal Linking with other related websites

- Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)

- Submitting your site to directories.

Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.

(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.

If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of the 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.

Via